Jobs at Waffle

About Waffle

Waffle is on a mission to make commerce human. We go beyond just transactions — Waffle is a point of sale (POS) and marketing solution that helps local businesses build long term relationships with their customers, turning them into champions and advocates. Our suite of products empowers local businesses with predictable and sustainable sales, enabling them to scale from 1 location into a chain and more!

Why Iterative invested in Waffle

Waffle is building a CRM-POS system combo that allows merchants to know exactly what customers bought what items at their stores. With this data, they’re able to allow merchants to send personalised discounts and campaigns to get customers to come back more often and increase referrals. They’re a next-gen loyalty program. Want to send discounts to your most loyal customers for 50% off their next boba tea? Or a buy 1 get 1 free coupon for all tier 1 or 2 customers that refer a friend? Waffle can do that for you. They already have tens of thousands of members across hundreds of locations in Singapore.

Waffle is equipping a generation of local businesses to own their customers' lifecycle, and better yet, turn data into real dollars.

Founders

Auston Quek Xin Wei, CEO

Zames Chua, CTO