Oyen is a pioneering force in the digital transformation of pet healthcare insurance in Southeast Asia. As the leading pet insurance provider, we have delivered close to RM300M in pet care protection to Malaysian pet owners. Through our network of veterinarian partners, we offer personalized healthcare protection, wellness, and benefits, revolutionizing the way pet owners care for their beloved animals. Our success is backed by investments from notable entities in the tech and venture capital space, indicating our strong foundation and promising future.
Since our inception in June 2021, we have collectively raised a total funding of US$1,000,000 (or RM4,600,000) to support scaling our business to be a regional powerhouse for pet insurance in Asia. Our early investors include Iterative, Hustlefund, and former and current executive leaders of Silicon Valley/ global tech companies such as Airbnb, Facebook, Angel List, and Rocket Internet (Zalora, Easytaxi).
Why Iterative invested in Oyen
Pets are like family. As incomes continue to rise in SEA, a growing number of families are adopting the standard of care we see in more developed markets for their pets. That means frequent vet visits, medications, preventive care, etc.
It’s getting more expensive to own and take care of pets and insurance is starting to flip from a nice-to-have to a must-have. We think what’s more interesting is that most products like pet insurance haven’t actually worked as well because they needed to be sold via agents on the ground. This is starting to change in Southeast Asia as digital adoption becomes the norm.
Oyen is breaking through the noise by being a D2C insurance play - changing cost structures to reach a new population of underserved customers.